//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Egypt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Egypt
Celebrity endorsement
805
Celebrity-Werbung
805
Advertising effects
439
Werbewirkung
439
Consumer behaviour
300
Konsumentenverhalten
300
Markenimage
222
Brand image
216
Brand management
209
Markenführung
209
Werbung
125
Advertising
121
Sportler
96
Athletes
95
Social Web
92
Social web
92
Brand
71
Markenartikel
70
Credibility
64
Glaubwürdigkeit
63
Internet marketing
60
Online-Marketing
60
USA
59
United States
58
celebrity endorsement
57
Indien
51
India
50
Sportmarketing
43
Sports marketing
43
Beziehungsmarketing
36
Relationship marketing
36
Deutschland
33
Germany
31
Marketing management
29
Marketingmanagement
29
celebrity
27
China
25
Artists
23
Künstler
23
Reputation
23
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Abdelhamid, Samira
1
Attia, Malak Taher
1
Attia, Samaa Taher
1
Mahrous, Abeer A.
1
Sadek, Heba
1
Tantawi, Passent
1
Published in...
All
EuroMed journal of management : EMJM
1
International journal of islamic marketing and branding
1
International review on public and non-profit marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity vs. ordinary : an experimental investigation of the effect of celebrity vs. ordinary people endorsement on charity donations in Egypt
Abdelhamid, Samira
;
Mahrous, Abeer A.
- In:
EuroMed journal of management : EMJM
5
(
2023
)
2
,
pp. 118-129
Persistent link: https://www.econbiz.de/10014306643
Saved in:
2
The impact of celebrity endorsement in cause related marketing campaigns on audiences' behavioral intentions : Egypt case
Tantawi, Passent
;
Sadek, Heba
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10012129604
Saved in:
3
The impact of celebrity endorsement and fit on purchase intentions among Egyptian Muslim males and females
Attia, Samaa Taher
;
Attia, Malak Taher
- In:
International journal of islamic marketing and branding
2
(
2017
)
4
,
pp. 317-334
Persistent link: https://www.econbiz.de/10011857029
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->