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Frequency of CRM implementation activities : a customer-centric view
Kim, Molan
;
Park, Jeong Eun
;
Dubinsky, Alan J.
;
Chaiy, Seoil
- In:
The journal of services marketing
26
(
2012
)
2
,
pp. 83-93
Persistent link: https://www.econbiz.de/10009568254
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