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~subject:"Electronic Commerce"
~subject:"Online-Handel"
~type_genre:"Book section"
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Electronic Commerce
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Consumer behaviour
4,908
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530
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529
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529
Beziehungsmarketing
407
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Grabner-Kräuter, Sonja
4
Rudolph, Thomas
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3
Penz, Elfriede
3
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2
Atchariyachanvanich, Kanokwan
2
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2
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2
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2
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2
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2
Chen, Qimei
2
Dall'Olmo Riley, Francesca
2
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2
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Eine, Bastian
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Emrich, Oliver
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2
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2
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2
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Ho, Ree Chan
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2
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2
Madlberger, Maria
2
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Contemporary research in e-branding
6
Electronic retailing
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Global consumer behavior
5
Transforming e-business practices and applications : emerging technologies and concepts
5
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
4
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
4
Emotional, sensory, and social dimensions of consumer buying behavior
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Online consumer behavior : theory and research in social media, advertising, and e-tail
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Wirtschaftsethische Fragen der E-Economy
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Advances in electronic marketing
3
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Handbook of research on consumer behavior change and data analytics in the socio-digital era
3
Produktion - Distribution - Konsum : Auswirkungen von Informations- und Kommunikationstechnologien (IKT) auf Wirtschafts- und Versorgungsverkehr
3
Retailing in emerging markets : a policy and strategy perspective
3
Strategic information systems ; Vol. 3
3
Strategies and tools for managing connected consumers
3
The Routledge companion to digital consumption
3
The future of social commerce : trends for the web 2020 ; trend report 2007/2008
3
AI impacts in digital consumer behavior
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Brick & mortar shopping in the 21st century
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Business ethics and the electronic economy
2
Business ethics and the electronic economy : with 4 tables
2
Contemporary issues in digital marketing
2
Contemporary research in e-marketing ; 1
2
Customer engagement marketing
2
Customer relationship management in electronic markets
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Digital influence on consumer habits : marketing challenges and opportunities
2
Digital marketing : global strategies from the world's leading experts
2
E-adoption and socio-economic impacts : emerging infrastructural effects
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ECONIS (ZBW)
380
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1
Online shopping preferences in mass customization : a comparison between 2008 and 2021
Coletti, Paolo
;
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 151-177)
.
2023
Persistent link: https://www.econbiz.de/10014321999
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2
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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3
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
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4
Research on the reasons for the decline in sales growth of the e-commerce shopping festival amid the COVID-19 pandemic based on Grey prediction model constructed by Python
Liang, Funing
;
Peng, Minjing
- In:
Internet finance and digital economy : advances in …
,
(pp. 515-525)
.
2024
Persistent link: https://www.econbiz.de/10014534477
Saved in:
5
An empirical study on the intention to use internet fund sale agencies
Sun, Xiangxiao
- In:
Internet finance and digital economy : advances in …
,
(pp. 713-724)
.
2024
Persistent link: https://www.econbiz.de/10014534666
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6
Perceived service quality and customer loyalty : a study of online food delivery applications in platform to customer (P2C) service delivery in Sri Lanka
Dasanayaka, Karawita Dasanayakage Dilmi Umayanchana
; …
- In:
Digital influence on consumer habits : marketing …
,
(pp. 19-36)
.
2024
Persistent link: https://www.econbiz.de/10014552084
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7
Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek
- In:
Digital influence on consumer habits : marketing …
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014553895
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8
TABST: a next-gen AI model unveiling personalized recommendations and targeted marketing
Nag, Diotima
;
Mandal, Unmesh
- In:
AI-driven marketing research and data analytics
,
(pp. 342-359)
.
2024
Persistent link: https://www.econbiz.de/10014559106
Saved in:
9
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
10
Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
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