//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Electronic Commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Neslin, Scott"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Electronic Commerce
Beziehungsmarketing
36
Relationship marketing
35
Consumer behaviour
27
Konsumentenverhalten
27
Distribution channel
23
Vertriebsweg
23
Theorie
14
Theory
14
Einzelhandel
13
Markenführung
13
Retail trade
13
Brand management
12
Sales promotion
11
Verkaufsförderung
11
Marketing management
10
Marketingmanagement
10
Customer value
9
Kundenwert
9
Brand
8
Markenartikel
8
Brand image
7
E-commerce
7
Internet marketing
7
Markenimage
7
Marketing
7
Marketing theory
7
Marketingtheorie
7
Online-Marketing
7
Schätzung
7
Estimation
6
Online retailing
6
Online-Handel
6
Advertising effects
5
Konsumgütermarketing
5
Kundenbindungsprogramm
5
Loyalty program
5
USA
5
United States
5
Werbewirkung
5
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Neslin, Scott A.
7
Pauwels, Koen
2
Verhoef, Peter C.
2
Bilgicer, Tolga
1
Gensler, Sonja
1
Jedidi, Kamel
1
Konuş, Umut
1
Lehmann, Donald R.
1
Papies, Dominik
1
Shehu, Edlira
1
more ...
less ...
Published in...
All
Journal of retailing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
MSI reports : working paper series
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
2
Free shipping promotions and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012271766
Saved in:
3
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
4
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
5
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
6
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
7
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10003727166
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->