Vélez-Muñoz, Jorge Andrés; Franco-Castaño, Sebastián; … - In: Cogent business & management 11 (2024) 1, pp. 1-13
In many municipalities in Colombia, the diffusion of electronic commerce (e-commerce) and the expansion of internet … digital gap in Colombia by analyzing e-commerce acceptance in a mostly rural municipality: Andes (Antioquia). The objective is … e-commerce acceptance behavior in Andes. The reliability and validity of the measurement model were established by …