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~subject:"Electronic Commerce"
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Electronic Commerce
Advertising effects
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Consumer behaviour
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Consumer purchase behaviour
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Konsumentenverhalten
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Measurement
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Messung
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Multi-item promotions
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Price framing
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Retailing
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Sales response modelling
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Werbewirkung
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Ad Response Modelling
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Advertisement Effectiveness
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Brand image
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Brand management
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Börsenkurs
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Class imbalance
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Customer targeting
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Deutschland
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Direct marketing
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Direktmarketing
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E-commerce
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Einzelhandel
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Estimation
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Firm performance
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Forecasting model
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Forest
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Germany
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Internet marketing
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Long Term Brand Equity Measurement
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Markenführung
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Markenimage
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Online-Marketing
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Alves Werb, Gabriela
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ECONIS (ZBW)
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Measuring risks for consumers, firms, and investors in the digital economy
Alves Werb, Gabriela
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2020
Persistent link: https://www.econbiz.de/10012618693
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