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~subject:"Eltern"
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Search: subject:"Advertising literacy"
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Eltern
Advertising
20
Advertising effects
20
Werbewirkung
20
Werbung
20
Children
16
Consumer behaviour
16
Konsumentenverhalten
16
Internet marketing
15
Online-Marketing
15
Advertising literacy
13
Kinder
13
Target group
12
Zielgruppe
12
Analphabetismus
8
Illiteracy
8
advertising literacy
8
Jugendliche
6
Youth
6
Computerspiel
4
Video game
4
Fernsehwerbung
3
Social Web
3
Social web
3
Television advertising
3
Advergames
2
Advertising literacy training
2
Awareness campaign
2
Brand management
2
Co-creation
2
Cognition
2
Cognitive advertising literacy
2
Corporate disclosure
2
Earned media
2
Influencer marketing
2
Kognition
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
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English
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De Jans, Steffi
1
García-Béjar, Ligia
1
Hudders, Liselot
1
Loose, Femke
1
Miguélez-Juan, Blanca
1
Núñez-Gómez, Patricia
1
Robayo-Pinzon, Oscar
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Rojas-Berrio, Sandra
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Vanwesenbeeck, Ini
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Young consumers : insight and ideas for responsible marketers
2
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ECONIS (ZBW)
2
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A qualitative approach to unravel young children's
advertising
literacy
for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
2
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
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