//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Emerging economies"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Foreign brands"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Emerging economies
Consumer behaviour
16
Brand management
14
Konsumentenverhalten
14
Markenführung
14
Brand
10
Markenartikel
10
Brand image
8
Foreign brands
8
Markenimage
8
foreign brands
8
Designation of origin
4
Herkunftsbezeichnung
4
China
3
Indonesia
3
Local brands
3
Rules of origin
3
Schwellenländer
3
Ursprungsregeln
3
Brand origin
2
Brand origin recognition accuracy
2
Globalization
2
Indonesien
2
International marketing
2
Internationales Marketing
2
Laptop
2
Multinationales Unternehmen
2
National culture
2
Nationalkultur
2
Product quality
2
Produktqualität
2
Transnational corporation
2
consumer ethnocentrism
2
domestic brands
2
emerging market
2
Acculturation
1
Advertising
1
Advertising effects
1
Anger
1
Associative network memory model
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Ghose, Sanjoy
1
Heiman, Amir
1
Heinberg, Martin
1
Keller, L. R.
1
Lowengart, Oded
1
Ozkaya, H. Erkan
1
Su, Meng
1
Sun, Luping
1
Taube, Markus
1
Zheng, Xiaona
1
more ...
less ...
Published in...
All
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
2
Intention-behavior discrepancy of foreign versus domestic brands in emerging markets : the relevance of consumer prior knowledge
Sun, Luping
;
Zheng, Xiaona
;
Su, Meng
;
Keller, L. R.
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011656835
Saved in:
3
A brand built on sand : is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->