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~subject:"Emotion"
~subject:"Germany"
~subject:"Job satisfaction"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of advertising : the review of marketing communications
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Journal of current issues and research in advertising : JCIRA
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1
Laughing in the face of embarrassment : humorous marketing messages, excitement, and embarrassing products in retail
Barney, Christian
;
Esmark Jones, Carol L.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 979-994
Persistent link: https://www.econbiz.de/10014290874
Saved in:
2
How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu
;
Grégoire, Yany
- In:
Journal of service research
25
(
2022
)
2
,
pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
Saved in:
3
Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service
Xie, Yuguang
;
Liang, Changyong
;
Zhou, Peiyu
;
Jiang, Li
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460852
Saved in:
4
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
5
What makes modern Britain laugh? : how semiotics helped the BBC bridge the Humor Gap
Arning, Chris
- In:
International journal of market research
63
(
2021
)
3
,
pp. 275-299
Persistent link: https://www.econbiz.de/10012521382
Saved in:
6
Leader humor and employee creativity : a model integrating pragmatic and affective roles
Hu, Wenan
;
Luo, Jinlian
- In:
Asian business & management
22
(
2023
)
2
,
pp. 509-528
Persistent link: https://www.econbiz.de/10014327565
Saved in:
7
Exploring job resources as predictors of employees' effective coping with job stress
Zampetakis, Leonidas A.
;
Gkorezis, Panagiotis
- In:
Personnel review
52
(
2023
)
7
,
pp. 1791-1806
Persistent link: https://www.econbiz.de/10014381279
Saved in:
8
Aha over Haha : brands benefit more from being clever than from being funny
Howe, Holly S.
;
Zhou, Lingrui
;
Dias, Rodrigo S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 107-114
Persistent link: https://www.econbiz.de/10014289745
Saved in:
9
Loneliness, social interactions and sense of humor : a quantitative study comparing Romanian students and older adults
Schiau, Ioana
- In:
Studies and scientific researches / Faculty of Economic …
23
(
2016
),
pp. 60-68
Persistent link: https://www.econbiz.de/10011800394
Saved in:
10
Political leadership, a quasi-experimental study of Peruvian voters' emotional reaction and visual attention to political humor
Ortigueira-Sánchez, Luis Camilo
;
Cárdenas-Egúsquiza, …
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 101-126
Persistent link: https://www.econbiz.de/10013168411
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