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~subject:"Emotion"
~subject:"Marketing management"
~subject:"Psychology of advertising"
~type_genre:"Conference paper"
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Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
International journal of advertising : the quarterly review of marketing communications
1
New business and regulatory strategies in the postal sector
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Ein Rahmenmodell zur Anwendung psychologischer Erkenntnisse in Anwendungsfeldern des Dialogmarketings
Bidmon, Robert K.
- In:
Dialogmarketing Perspektiven 2022/2023 : Tagungsband …
,
(pp. 157-178)
.
2023
Persistent link: https://www.econbiz.de/10014307648
Saved in:
2
How price sensitive is letter advertising mail in the UK?
Fève, Frédérique
;
Magnac, Thierry
;
Veruete-McKay, Leticia
- In:
New business and regulatory strategies in the postal sector
,
(pp. 207-217)
.
2018
Persistent link: https://www.econbiz.de/10012034402
Saved in:
3
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
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