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Emotion
Consumer behaviour
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Beziehungsmarketing
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Journal of international commerce, economics and policy
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Brand love and brand hate : integrating emotions into brand-related experiences and loyalty
Kohli, Harpuneet Singh
;
Khandai, Sujata
;
Yadav, Renu
; …
- In:
Journal of international commerce, economics and policy
12
(
2021
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012650971
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