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Journal of promotion management : innovations in planning and applied research
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Affective effects of offering options on persuasiveness of fear appeals
Lemanski, Jennifer L.
;
Villegas, Jorge
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 128-142
Persistent link: https://www.econbiz.de/10012179014
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