Ghosh, Priyam; Lakavath, Mothilal; Somaskandan, Karthikeyan - In: South Asian journal of marketing 3 (2022) 2, pp. 97-115
' purchase intention. The relationship between cognitive attitude, intrusiveness attitude, evaluative judgments, affective … cognitive attitude, intrusiveness attitude, evaluative judgments, and affective response and the general attitude toward ad were …) reliability moderates the relationship between cognitive attitude, intrusiveness, affective responses and general attitude toward …