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Emotion
Consumer behaviour
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material purchases
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experiential purchases
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Chang, Qing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Experiential gifts foster stronger social relationships than material gifts
Chang, Qing
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 913-931
Persistent link: https://www.econbiz.de/10011770796
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