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A cross-cultural application of the Affective Response to Consumption scale: Investigating US-American and Austrian passengers on long-haul flights
Ganglmair-Wooliscroft, Alexandra
;
Wooliscroft, Ben
- In:
Journal of Business Research
66
(
2013
)
6
,
pp. 765-770
Austrian (German) passengers' satisfaction levels are investigated on long-haul flights.
Rasch
Modeling
(RM) helps when …
Persistent link: https://www.econbiz.de/10010664602
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