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~subject:"Emotionale Werbung"
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Emotionale Werbung
Emotional branding
74
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
24
Markenführung
24
Emotion
23
Werbewirkung
22
Advertising effects
21
Werbepsychologie
17
Psychology of advertising
15
Beziehungsmarketing
12
Marketing
12
Relationship marketing
12
Advertising
11
Werbung
11
Brand image
9
Markenimage
9
Brand
8
Markenartikel
8
Verbraucherverhalten
8
Werbebotschaft
7
emotional branding
7
Theorie
6
Theory
6
Deutschland
5
Emotionales Verhalten
5
Germany
5
Großbritannien
5
Marketing management
5
Marketingmanagement
5
Perception
5
United Kingdom
5
Unternehmenserfolg
5
Verbraucher
5
Wahrnehmung
5
Zielgruppe
5
Angst
4
Brand loyalty
4
Internationales Marketing
4
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Undetermined
30
Free
1
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Book / Working Paper
53
Article
39
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Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
13
Book section
13
Hochschulschrift
12
Collection of articles of several authors
5
Sammelwerk
5
Thesis
5
Dissertation u.a. Prüfungsschriften
4
Graue Literatur
4
Non-commercial literature
4
Aufsatzsammlung
3
Case study
3
Conference paper
3
Fallstudie
3
Konferenzbeitrag
3
Bibliografie enthalten
2
Bibliography included
2
Collection of articles written by one author
2
Sammlung
2
Arbeitspapier
1
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1
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English
57
German
34
Undetermined
1
Author
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Gelbrich, Katja
3
Hill, Dan
3
Pogorzelski, Jacek
3
Schröder, Eva-Maria
3
Chhikara, Ritu
2
Fischer, Dirk
2
Garg, Ruchi
2
Hamby, Anne
2
Hartmann, Patrick
2
Hatzithomas, Leonidas
2
Heath, Robert
2
Ilicic, Jasmina
2
Jones, Niusha
2
Kataria, Aarti
2
Lasogga, Frank
2
Leemon, Daniel
2
Lichtl, Martin
2
Magids, Scott
2
Margariti, Kostoula
2
Mogaji, Emmanuel
2
Panda, Tapan Kumar
2
Rainer, Ricarda Carina
2
Rothacher, Albrecht
2
Satzinger, Michaela
2
Schmitz, Karl Werner
2
Tsichla, Eirini
2
Voutsa, Maria C.
2
Wagner, Udo
2
Woll, Erika
2
Zorfas, Alan
2
Adrian, Michael
1
Alcañiz, Mariano
1
Anzengruber, Tanja
1
Apaolaza, Vanessa
1
Apaolaza, Venessa
1
Au, Sebastian
1
Ausin-Azofra, Jose Manuel
1
Barnes, Donald C.
1
Barnwell, R. Wixel
1
Barrutia, José M.
1
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Springer Fachmedien Wiesbaden
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Haufe-Lexware GmbH & Co. KG
1
One World Marketing
1
Suhrkamp Verlag
1
Universität Mannheim
1
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Journal of advertising
6
Journal of advertising research
4
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
Journal of marketing theory and practice
3
Academy of Management journal : AMJ
2
BestMasters
2
Brand the Future : systematische Markenentwicklung im B2B
2
Designing and communicating experience
2
Emerald points
2
Europäische Hochschulschriften / 5
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
2
Reihe: Marketing : MAR
2
Wa(h)re Gefühle : Authentizität im Konsumkapitalismus
2
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advertising theory
1
Challenges in an age of dis-engagement
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dissertation.de
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovation in advertising and branding communication
1
Innsbrucker Beiträge zur Kulturwissenschaft / Sonderheft
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of managerial issues : JMI
1
Making a difference through marketing : a quest for diverse perspectives
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Premier reference source
1
Psychology & marketing
1
Recht, Wirtschaft, Steuern
1
Reihe: Marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research
1
Schriftenreihe Schwerpunkt Marketing
1
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ECONIS (ZBW)
84
USB Cologne (EcoSocSci)
8
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1
It's written on your face : how emotional variation in Super Bowl advertisements influences ad liking
Jones, Niusha
;
Hamby, Anne
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 463-472
Persistent link: https://www.econbiz.de/10014575299
Saved in:
2
Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix
;
Seo, Yuri
;
Li, Loic Pengtao
;
Shi, Linsong
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
Saved in:
3
Nostalgia and forestalgia : insights, evaluation, and implications for advertising and product typology
Barnwell, R. Wixel
;
Collier, Joel E.
;
Shanahan, Kevin J.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 193-210
Persistent link: https://www.econbiz.de/10014233793
Saved in:
4
I don't need a degree, I've got abs : influencer warmth and competence, communication mode, and stakeholder engagement on social media
Roccapriore, Ashley Y.
;
Pollock, Timothy G.
- In:
Academy of Management journal : AMJ
66
(
2023
)
3
,
pp. 979-1006
Persistent link: https://www.econbiz.de/10014319208
Saved in:
5
Ritual work and the formation of a shared sense of meaningfulness
Lepisto, Douglas A.
- In:
Academy of Management journal : AMJ
65
(
2022
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10013447435
Saved in:
6
The effect of affect : an appraisal theory perspective on emotional engagement in narrative persuasion
Hamby, Anne
;
Jones, Niusha
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 116-131
Persistent link: https://www.econbiz.de/10013362259
Saved in:
7
How to use a spokesperson's smile effectively : smile intensity, consumer self-construal, and brand relationship determine and effectiveness
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10012813778
Saved in:
8
Effectiveness of sexual appeals in print advertisements : a dynamic human-centric perspective
Gong, Zijian
;
Shurtliff, Austin
- In:
Innovation in advertising and branding communication
,
(pp. 117-135)
.
2021
Persistent link: https://www.econbiz.de/10012391658
Saved in:
9
A thematic exploration of strong emotional appeals based on evolutionary psychology
D'Hooge, Serena C.
;
Vyncke, Patrick
- In:
Designing and communicating experience
,
(pp. 119-135)
.
2021
Persistent link: https://www.econbiz.de/10012648278
Saved in:
10
Gender responses to emotional appeals in advertising : comparing self-reports and facial expressions
Tsichla, Eirini
;
Voutsa, Maria C.
;
Margariti, Kostoula
; …
- In:
Designing and communicating experience
,
(pp. 241-253)
.
2021
Persistent link: https://www.econbiz.de/10012648317
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