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Empirische Methode
Consumer behaviour
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Konsumentenverhalten
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Kaufentscheidung
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Kognitiver Prozess
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Kunde
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Austria
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Emotion
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Marketing
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ECID_Modell
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Economics
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Event marketing
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Konsumgesellschaft
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Kraigher-Krainer, Jörg
2
Engelhardt-Nowitzki, Corinna
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Hengstberger, Barbara
1
Zehetner, Andreas
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Forschungsberichte aus der Grazer Management Werkstatt
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Modelling value ; Vol. 1
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ECONIS (ZBW)
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Emotions in organisational buying behaviour : a qualitative empirical investigation in Austria
Zehetner, Andreas
;
Engelhardt-Nowitzki, Corinna
; …
-
2011
Persistent link: https://www.econbiz.de/10009373840
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Das ECID-Modell : fünf Kaufentscheidungstypen als Grundlage der strategischen Unternehmensplanung
Kraigher-Krainer, Jörg
-
2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003571633
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