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~subject:"Engagement"
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Search: subject:"continued intention"
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Engagement
Continued intention
5
Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
3
Innovation adoption
3
Innovationsakzeptanz
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Kundenzufriedenheit
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Social Web
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Social web
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Fan, Shih-Heng
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Chang, Shing Wan
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Chang, Shing-Wan
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International Journal of Retail & Distribution Management
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International journal of retail & distribution management
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ECONIS (ZBW)
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Cultivating the brand-customer relationship in Facebook fan pages : a study of fast-fashion industry
Chang, Shing Wan
;
Fan, Shih-Heng
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 253-270
Persistent link: https://www.econbiz.de/10011640101
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Cultivating the brand-customer relationship in Facebook fan pages
Chang, Shing-Wan
;
Fan, Shih-Heng
- In:
International Journal of Retail & Distribution Management
45
(
2017
)
3
,
pp. 253-270
results demonstrate that engagement, affective commitment and
continued
intention
to use are predominantly influenced by, in …
Persistent link: https://www.econbiz.de/10014804450
Saved in:
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