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~subject:"Entscheidungstheorie"
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Entscheidungstheorie
Lieferantenmanagement
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Marketing
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Supplier relationship management
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Key account management
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Key-Account-Management
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Sponsoring
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Transaction costs
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Transaktionskosten
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Marketingmanagement
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Component and consumables manufacturer (CCM)
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Wengler, Stefan
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Gabler Edition Wissenschaft
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ECONIS (ZBW)
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Key account management in business-to-business markets : an assessment of its economic value
Wengler, Stefan
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355399
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Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value
Wengler, Stefan
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2006
Persistent link: https://www.econbiz.de/10013520804
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