Workman, Jane E.; Lee, Seung-Hee - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-13
measures when shopping for clothing in retail stores; and how uncertainty avoidance/ambiguity intolerance and fashion … plus measures of uncertainty avoidance/ambiguity intolerance, compensatory consumption, precautionary measures, and fashion … precautionary measures. Fashion innovators and consumers higher in uncertainty avoidance/ambiguity intolerance engaged in more …