Majorana, Cristina Doritta Brandão; Noronha, Matheus … - In: Innovation & management review 20 (2023) 3, pp. 211-226
Purpose This paper aims to search measures that unicorn startups have implemented during the pandemic and show what lessons can be learned to help entrepreneurs and small and medium businesses to overcome the crisis. Design/methodology/approach The method is a multiple case study with five...