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~subject:"Erfolgsfaktor"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Search: subject_exact:"Markenkooperation"
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ECONIS (ZBW)
18
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1
You are judged by the company you keep : reputation leverage in vertically related markets
Choi, Jay Pil
;
Peitz, Martin
- In:
International journal of industrial organization
61
(
2018
),
pp. 351-379
Persistent link: https://www.econbiz.de/10012103441
Saved in:
2
Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang
;
Lado Coustré, Nora
;
Rivera-Torres, Pilar
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
Saved in:
3
Brand partnerships as joint ventures : a comparison of two partnerships in the small non-profit arena
Reeves, Martha
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10009703655
Saved in:
4
Impacts of minimum quality standards imposed through marketing orders or related producer organizations
Saitone, Tina L.
;
Sexton, Richard J.
- In:
American journal of agricultural economics
92
(
2010
)
1
,
pp. 164-180
Persistent link: https://www.econbiz.de/10008904368
Saved in:
5
Conceptual framework for the characterization of the order promising process in a collaborative selling network context
Alarcón, F.
;
Alemany, M. M. E.
;
Ortiz, A.
- In:
International journal of production economics
120
(
2009
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10003872017
Saved in:
6
Process innovation activity in a mixed oligopsony : the role of marketing cooperatives
Drivas, Kyriakos
;
Giannakas, Kōnstantinos
- In:
Journal of rural cooperation
36
(
2008
)
2
,
pp. 131-156
Persistent link: https://www.econbiz.de/10003809212
Saved in:
7
Mythos oder gestaltbares Erfolgspotenzial? : Vertriebskooperationen von Versicherern mit branchenfremden Partnern
Focke, Heinrich
;
Engler, Karsten
;
Thiele, Jürgen
- In:
Versicherungswirtschaft : Magazin für Führungskräfte …
63
(
2008
)
7
,
pp. 545-549
Persistent link: https://www.econbiz.de/10003668976
Saved in:
8
Business strategies and key success factors for automotive retailers : the case of dealer groups in Italy
Buzzavo, Leonardo
- In:
International journal of automotive technology and …
8
(
2008
)
1
,
pp. 105-119
Persistent link: https://www.econbiz.de/10003750871
Saved in:
9
"Drum prüfe, wer sich bindet ..." - eine empirische Untersuchung zur Wirkung von Markenkooperationen
Jenewein, Wolfgang
;
Kaufmann, Gwen
;
Wichert, Christine
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
3
,
pp. 35-39
Persistent link: https://www.econbiz.de/10003505950
Saved in:
10
IT-Systeme als Enabler von Marketing-Kooperationen : steigert der Einsatz von IT den Markterfolg durch vertikale Marketing-Kooperation?
Schramm-Klein, Hanna
;
Scheer, Lambert
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
3
,
pp. 44-48
Persistent link: https://www.econbiz.de/10003505997
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