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~subject:"Erhebungstechnik"
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Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
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2018
Persistent link: https://www.econbiz.de/10011899977
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Consumption experiences as escape: an application of the Zaltman Metaphor Elicitation Technique
Coulter, Robin A.
- In:
Handbook of qualitative research methods in marketing
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(pp. 400-418)
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2006
Persistent link: https://www.econbiz.de/10003446395
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