Charry, Karine; Pelsmacker, Patrick; Pecheux, Claude - In: Journal of Business Ethics 124 (2014) 2, pp. 243-257
Little is known on the appraisal of ethically questionable not- for-profit actions such as social marketing advertising campaigns. The present study evaluates the ethical acceptance by adults of anti-obesity threat appeals targeting children, depending on the claimed effectiveness of the...