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Ethical products = less strong : how explicit and implicit reliance on the lay theory affects consumption behaviors
Mai, Robert
;
Hoffmann, Stefan
;
Lasarov, Wassili
;
Buhs, Arne
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 659-677
Persistent link: https://www.econbiz.de/10012058507
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