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Do consumers care about morality? : a review and framework for understanding morality's marketplace influence
Philipp-Muller, Aviva
;
Teeny, Jacob D.
;
Petty, Richard E.
- In:
Consumer psychology review
5
(
2022
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10012795333
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