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~subject:"Ethnic discrimination"
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Ethnic discrimination
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Kämmerer, Maren
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Unveiling humorous resistance : incongruity and critical discourse analysis in "Born a crime, stories from a South African Childhood"
Ngcobo, Sandiso
;
Roya, Witness
-
2023
Persistent link: https://www.econbiz.de/10014414350
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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