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Selling the value : perceptions of value from key stakeholders in university sales centers
Lastner, Matthew M.
;
Scribner, Lisa L.
;
Pelletier, Mark J.
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 382-401
Persistent link: https://www.econbiz.de/10014319616
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