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~subject:"Event"
~subject:"Markenführung"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~subject:"Tourism"
~type_genre:"Konferenzbeitrag"
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Conference proceedings trends in business communication 2016
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Journal of marketing management : MM
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The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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Live demonstrations as means of services marketing and brand communication towards security authorities
Bourdache, Kaci
;
Aro, Mari
- In:
Conference proceedings trends in business communication 2016
,
(pp. 3-10)
.
2017
Persistent link: https://www.econbiz.de/10011619553
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2
Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie
;
Rahman, Mohammad Mafizur
;
Rosenberger, …
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Saved in:
3
Inbound event tourism attendees : a group qualities-values approach at destination
Hamilton, John R.
;
Tee, Singwhat
;
Prideaux, Murray C.
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 197-212
Persistent link: https://www.econbiz.de/10011298031
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