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~subject:"Event"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz im Buch"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Elektronischer Datenträger als Beilage"
~type_genre:"Fallstudie"
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Search: subject_exact:"Erlebnismarketing"
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Event
Event marketing
411
Event-Marketing
411
Deutschland
100
Germany
97
Brand management
54
Markenführung
54
Tourism industry
42
Tourismuswirtschaft
42
Consumer behaviour
39
Konsumentenverhalten
39
Big event
30
Großveranstaltung
30
Marketingmanagement
30
Marketing management
29
USA
28
United States
28
Freizeitwirtschaft
24
Leisure industries
24
Veranstaltung
24
Emotion
21
Social Web
21
Social web
21
Erfolgsfaktor
19
Sportveranstaltung
19
Success factor
19
Sport event
18
Theorie
18
Theory
18
Gastronomie
16
Restaurant industry
16
Tourism marketing
16
Tourismusmarketing
16
Beziehungsmarketing
15
Relationship marketing
15
Weinbau
15
Wine industry
15
Sportmarketing
13
Sports marketing
13
Dienstleistungsmarketing
12
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20
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3
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Accompanied by computer file
Aufsatz im Buch
Dissertation u.a. Prüfungsschriften
Elektronischer Datenträger als Beilage
Fallstudie
Article in journal
53
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53
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5
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Olberding, Julie Cencula
7
Drengner, Jan
3
Kaiser, Sebastian
3
Beech, John
2
Jahn, Steffen
2
Kaspar, Robert
2
Olberding, Douglas
2
Arora, Shruti
1
Choudhury, Rashmiranjan
1
Cobb, Steven A.
1
Davidson, Rob
1
Dillon, Katie
1
Dorriere, Kyle
1
Engelhardt, Liz
1
Frambes, Patrick
1
Furchheim, Pia
1
Himanshi
1
Jisha, Jay
1
Kashif Hussain
1
Kumar, Jeetesh
1
Leeds, Eva Marikova
1
Leeds, Michael A.
1
McIntyre Miller, Whitney
1
Mohanty, Priyakrushna
1
Olders, Pepijn
1
Scheske, Anja
1
Sharma, Anukrati
1
Van der Zee, Egbert
1
Zanger, Cornelia
1
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Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Event tourism in Asian countries : challenges and prospects
3
Economics through sports
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Events und Sport : Stand und Perspektiven der Eventforschung
1
Managing and developing communities, festivals and events
1
Stand und Perspektiven der Eventforschung
1
The business of events management
1
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ECONIS (ZBW)
23
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1
Event tourism : prospects and trends
Sharma, Anukrati
;
Arora, Shruti
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 1-8)
.
2022
Persistent link: https://www.econbiz.de/10013479440
Saved in:
2
Events tourism in the eye of the Covid-19 storm : impacts and implications
Mohanty, Priyakrushna
;
Himanshi
;
Choudhury, Rashmiranjan
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 97-114)
.
2022
Persistent link: https://www.econbiz.de/10013479498
Saved in:
3
Business tourism and economic impacts : evidence from the Malaysian business events industry
Kumar, Jeetesh
;
Kashif Hussain
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 115-137)
.
2022
Persistent link: https://www.econbiz.de/10013479509
Saved in:
4
Business events
Davidson, Rob
-
2019
-
Second edition
Persistent link: https://www.econbiz.de/10011953823
Saved in:
5
Special events with a social mission
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 3-9)
.
2017
Persistent link: https://www.econbiz.de/10011567450
Saved in:
6
Events in the era of social enterprise
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 10-18)
.
2017
Persistent link: https://www.econbiz.de/10011567543
Saved in:
7
Successful start-up of a special event : laying the groundwork with market research and brand development
Olberding, Douglas
;
Jisha, Jay
- In:
Social enterprise and special events : market-based …
,
(pp. 19-34)
.
2017
Persistent link: https://www.econbiz.de/10011567638
Saved in:
8
Promoting events through cause marketing, social media, and "gamification"
Dillon, Katie
;
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 37-51)
.
2017
Persistent link: https://www.econbiz.de/10011567657
Saved in:
9
Financial management of special events : toward a more comprehensive approach
Olberding, Julie Cencula
;
Frambes, Patrick
- In:
Social enterprise and special events : market-based …
,
(pp. 52-66)
.
2017
Persistent link: https://www.econbiz.de/10011567661
Saved in:
10
Managing and motivating event volunteers
Engelhardt, Liz
;
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 67-88)
.
2017
Persistent link: https://www.econbiz.de/10011567663
Saved in:
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