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Reineke, Anna
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Runia, Peter
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Marketing in Theorie und Praxis : Beiträge zur angewandten Marketingforschung und -konzeption
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Standardisierung versus Differenzierung als zentrales Entscheidungsproblem interkultureller Kommunikationspolitik : eine Analyse am Beispiel der BRIC-Staaten
Reineke, Anna
;
Runia, Peter
-
2015
Persistent link: https://www.econbiz.de/10011380660
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