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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Money in a "safe" place : money anthropomorphism increases saving behavior
Wang, Lili
;
Kim, Sara
;
Zhou, Xinyue
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10014281903
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