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~subject:"Experiment"
~subject:"Werbewirkung"
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Experiment
Werbewirkung
Konsumentenverhalten
78,468
Consumer behaviour
78,463
Theorie
8,885
Theory
8,867
Beziehungsmarketing
8,731
Relationship marketing
8,729
Markenführung
7,350
Brand management
7,349
Markenimage
6,540
Brand image
6,516
Online retailing
5,418
Online-Handel
5,417
Customer satisfaction
5,365
Kundenzufriedenheit
5,365
Social Web
4,580
Social web
4,580
USA
4,574
United States
4,456
Online-Marketing
4,354
Internet marketing
4,330
Dienstleistungsqualität
4,252
Service quality
4,252
Brand
4,219
Markenartikel
4,213
Einzelhandel
4,084
Retail trade
4,009
Deutschland
3,835
Germany
3,649
Verbraucherverhalten
3,555
Advertising effects
3,533
Electronic Commerce
3,509
E-commerce
3,395
Emotion
3,160
Werbung
2,896
Advertising
2,852
Private consumption
2,832
Privater Konsum
2,832
Preismanagement
2,736
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2,985
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1,581
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4,988
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1,721
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2
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4,783
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4,783
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644
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644
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547
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545
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220
Aufsatz im Buch
189
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189
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167
Conference paper
35
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33
Sammlung
33
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24
Sammelwerk
24
Aufsatzsammlung
17
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10
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9
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8
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6,430
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270
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8
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3
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Sutter, Matthias
38
Gierl, Heribert
29
Lusk, Jayson L.
27
Septianto, Felix
24
Nayga, Rodolfo M.
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Kerschbamer, Rudolf
18
Diehl, Sandra
16
Müller, Holger
14
Pauwels, Koen
14
Bauer, Hans H.
13
Esch, Franz-Rudolf
13
Güth, Werner
13
Huber, Frank
13
Mattila, Anna S.
13
Wansink, Brian
13
Eisend, Martin
12
Engelmann, Dirk
12
Hudders, Liselot
12
Kim, Jungkeun
12
Messer, Kent D.
12
Muehling, Darrel D.
12
Taubinsky, Dmitry
12
Bellman, Steven
11
Dertwinkel-Kalt, Markus
11
Kareklas, Ioannis
11
Liu, Qing
11
Matthes, Jörg
11
Rosengren, Sara
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wu, Linwan
11
Yoon, Sukki
11
Allcott, Hunt
10
Caputo, Vincenzina
10
Dahlén, Micael
10
Dewitte, Siegfried
10
Dodoo, Naa Amponsah
10
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National Bureau of Economic Research
39
Springer Fachmedien Wiesbaden
7
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
OECD
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
1
Edward Elgar Publishing
1
European Advertising Academy
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Forschungsinstitut zur Zukunft der Arbeit
1
Friedrich-Schiller-Universität Jena
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Helmut-Schmidt-Universität
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationales Institut für Umwelt und Gesellschaft
1
London Economics Ltd
1
Max-Planck-Institut für Ökonomik <Jena> - Abteilung für Strategische Interaktion
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
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Journal of business research : JBR
213
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
135
Journal of retailing and consumer services
109
Psychology & marketing
109
International journal of advertising : the quarterly review of marketing communications
93
Journal of marketing research : JMR
71
Journal of consumer research : JCR ; an interdisciplinary bimonthly
69
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
67
Journal of economic behavior & organization : JEBO
66
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
61
Journal of advertising research
60
Marketing letters : a journal of research in marketing
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
International journal of internet marketing and advertising : IJIMA
55
Journal of behavioral and experimental economics
53
Management science : journal of the Institute for Operations Research and the Management Sciences
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of advertising : official publication of the American Academy of Advertising
49
International journal of hospitality management
48
Journal of behavioral decision making
44
European journal of marketing : EJM
42
The journal of product & brand management
42
Food policy : economics planning and politics of food and agriculture
39
NBER working paper series
39
Journal of economic psychology : research in economic psychology and behavioral economics
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
International journal of consumer studies
32
Journal of marketing
32
Asia Pacific journal of marketing and logistics
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Information systems research : ISR
31
The journal of consumer marketing
31
Health marketing quarterly
30
Journal of current issues and research in advertising : JCIRA
30
Journal of international consumer marketing
30
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
30
Tourism management : research, policies, practice
30
CESifo working papers
28
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Source
All
ECONIS (ZBW)
6,697
USB Cologne (EcoSocSci)
11
EconStor
2
USB Cologne (business full texts)
1
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1
Through rose-tinted glasses : how inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations
Hüttl-Maack, Verena
;
Sedghi, Tara
;
Daume, Jana
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10014470733
Saved in:
2
The effect of the 1-in-X numerical format on choices
Pighin, Stefania
;
Bogani, Alessandro
;
Castro Davalos, …
- In:
Journal of behavioral decision making
37
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473511
Saved in:
3
On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?
Posavac, Steven S.
;
Gaffney, Donald R.
;
Kardes, Frank R.
- In:
Journal of behavioral decision making
37
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473658
Saved in:
4
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
5
No influence of simple moral awareness cues on cheating behaviour in an online experiment
Luu Duc Toan Huynh
;
Stratmann, Philipp
;
Rilke, Rainer …
- In:
Journal of behavioral and experimental economics
108
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014490126
Saved in:
6
Empirical studies on the impact of booking status on customers' choice behavior in online appointment systems
Kaluza, Isabel
;
Voigt, Guido
;
Paetz, Friederike
- In:
Journal of business economics : JBE
94
(
2024
)
2
,
pp. 187-224
Persistent link: https://www.econbiz.de/10014494674
Saved in:
7
The effect of social proximity, attribution, and guilt on accepting dysfunctional customer behavior
Tomazelli, Joana Boesche
;
Rohden, Simoni F.
;
Espartel, …
- In:
Service business
18
(
2024
)
1
,
pp. 133-159
Persistent link: https://www.econbiz.de/10014504746
Saved in:
8
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
9
Bayesian contextual choices under imperfect perception of attributes
He, Junnan
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1465-1482
Persistent link: https://www.econbiz.de/10014515045
Saved in:
10
How does carbon footprint information affect consumer choice? : a field experiment
Beyer, Bianca
;
Chaskel, Rico
;
Euler, Simone
;
Gassen, Joachim
- In:
Journal of accounting research
62
(
2024
)
1
,
pp. 101-136
Persistent link: https://www.econbiz.de/10014483520
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