Pavlović-Höck, Nataša - In: Digital business 2 (2022) 1, pp. 1-10
herd - according to which people discount their own information to imitate others. Nonetheless, despite a large body of … literature exploring the topics of herd behaviour, little is known about it in the context of the individual decision … follow the herd. Additionally, recommendations of other consumers exert a stronger influence on subject choices than those of …