Jull Sørensen, Olav; Buatsi, Seth - In: Journal of Business & Industrial Marketing 17 (2002) 6, pp. 481-500
The aim of this article is to describe and assess the use of the Internet by exporters in a development setting. The findings from two surveys in Ghana reveal that the exporters have reached the e‐mail stage and are moving into the Web site stage. At this stage, the main barriers to an...