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~subject:"Führungskräfte"
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Führungskräfte
Sponsoring
44
Sponsorship
43
Sportmarketing
43
Sports marketing
43
Sport
35
Sports
35
Sport sponsorship
30
Consumer behaviour
21
Konsumentenverhalten
21
sport sponsorship
18
Professional sports
17
Profisport
17
Football
16
Fußball
16
Sport event
13
Sportveranstaltung
13
Brand image
9
Markenimage
9
Advertising effects
8
Brand management
8
Markenführung
8
Werbewirkung
8
Sport organization
6
Sportorganisation
6
purchase intention
5
Brand
4
Event marketing
4
Event-Marketing
4
Markenartikel
4
Marketing
4
Arbeitsgruppe
3
Athletes
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
Management
3
Managers
3
Marketing management
3
Marketingmanagement
3
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English
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Ellert, Guido
1
King, Jesse
1
Kot, Sebastian
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Kucharski, Michał
1
Madrigal, Robert
1
Schönberner, Jan
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Woratschek, Herbert
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Journal of sport management : the official journal of the North American Society of Sport Management
1
Oeconomia Copernicana
1
Sport management review
1
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ECONIS (ZBW)
3
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1
Hidden agenda in
sport
sponsorship
: the influence of managers' personal objectives on
sport
sponsorship
decisions
Schönberner, Jan
;
Woratschek, Herbert
;
Ellert, Guido
- In:
Sport management review
24
(
2021
)
2
,
pp. 204-225
Persistent link: https://www.econbiz.de/10012628933
Saved in:
2
Cost of recognisability of a sponsor's brand achieved through TV broadcasts
Kucharski, Michał
;
Kot, Sebastian
- In:
Oeconomia Copernicana
8
(
2017
)
3
,
pp. 447-461
Persistent link: https://www.econbiz.de/10012228888
Saved in:
3
Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse
;
Madrigal, Robert
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
Saved in:
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