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~subject:"Führungsstil"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Narratives Interview"
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Beyond Storytelling : narrative Ansätze und die Arbeit mit Geschichten in Organisationen
1
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1
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Failed leadership
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Handbuch angewandte Psychologie für Führungskräfte ; Bd. 1
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Management and inter/intra organizational relationships in the textile and apparel industry
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Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
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New luxury management : creating and managing sustainable value across the organization
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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Schriftenreihe der FHWien-Studiengänge der WKW
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The Emerald handbook of management and organization inquiry
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The Handbook of experiential learning and management education
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The role of brands in an era of over-information
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1
Brand storytelling, gamification and social media marketing in the "Metaverse" : a case study of the Ralph Lauren Winter Escape
Wanick, Vanissa
;
Stallwood, James
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 35-54)
.
2023
Persistent link: https://www.econbiz.de/10013542104
Saved in:
2
Brand narrative in the 21st century
Denga, Edna Mngusughun
- In:
The role of brands in an era of over-information
,
(pp. 45-70)
.
2023
Persistent link: https://www.econbiz.de/10014365831
Saved in:
3
Die Verwischung der Grenzen zwischen Fiktion und Realität : der Einsatz virtueller Models in der Markenkommunikation
Gröppel-Klein, Andrea
;
Franke, Claudia
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 279-301)
.
2023
Persistent link: https://www.econbiz.de/10013555068
Saved in:
4
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
5
Using local culture in brand positioning and communication
Makkar, Marian
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 171-201)
.
2021
Persistent link: https://www.econbiz.de/10012651450
Saved in:
6
Who determines failure, when and with what authority? : a critical perspective on the stories we tell and why
Chaffer, Jo
- In:
Failed leadership
,
(pp. 55-71)
.
2021
Persistent link: https://www.econbiz.de/10012521474
Saved in:
7
Digital Brand Storytelling - Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 243-263)
.
2020
Persistent link: https://www.econbiz.de/10012292993
Saved in:
8
Audiovisual storytelling approaches in the marketing of luxury clothing brands
Jiménez Sánchez, Álvaro
;
Frontera Sánchez, María Rosa
- In:
Management and inter/intra organizational relationships …
,
(pp. 263-283)
.
2020
Persistent link: https://www.econbiz.de/10012178014
Saved in:
9
Standing Conference for Management and Organization Inquiry : 1991-2016 embodiment enlivens 25 years of a critical storytelling conference
Rosile, Grace Ann
;
Dennehy, Robert F.
- In:
The Emerald handbook of management and organization inquiry
,
(pp. 11-18)
.
2019
Persistent link: https://www.econbiz.de/10012027377
Saved in:
10
Inspiring innovation : 75 marketing tales to help you find the next big thing
Lury, Giles
-
2019
Persistent link: https://www.econbiz.de/10012013792
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