Erceg, Aleksandar; Boškovska, Vera; Kukec, Liljana - In: UTMS journal of economics / University of Tourism and … 14 (2023) 1, pp. 1-16
-providing companies. In the fashion and retail sectors, franchising is deeply embedded and represents one of the most obvious answers and … fashion brands in the region through franchising, especially their international expansion. Thus, we have investigated the … situation in the fashion industry, especially the brands that use franchising as their primary growth strategy. The paper …