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Fashion
Einzelhandel
63
Retail trade
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Omnichannel retailing
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Online retailing
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Online-Handel
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Beziehungsmarketing
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Consumer behaviour
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Vertriebsweg
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omnichannel retailing
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Lieferkette
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E-commerce
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Electronic Commerce
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Dienstleistungsqualität
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Preismanagement
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Pricing strategy
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Service quality
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Customer satisfaction
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Kundenzufriedenheit
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Customer analysis
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Kundenanalyse
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Channel integration
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retail operations
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Einzelhandelspreis
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Ladengestaltung
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Pricing
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Retail price
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Sales promotion
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Store design
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Verkaufsförderung
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Ratchford, Brian Thomas
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Soysal, Gonca
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Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
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