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~subject:"Fast-moving consumer goods (FMCG)"
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Fast-moving consumer goods (FMCG)
Konsumgüterindustrie
44
Consumer goods industry
43
Fast moving consumer goods
33
Consumer behaviour
32
Konsumentenverhalten
31
fast moving consumer goods
27
Consumer goods
25
Konsumgüter
25
Schnelldrehende Konsumgüter
23
Lieferkette
21
Supply chain
21
FMCG
15
India
15
Retail trade
14
Einzelhandel
13
Fast-moving consumer goods
12
Indien
11
fast-moving consumer goods
11
Brand management
10
Lieferantenmanagement
10
Marketing management
10
Marketingmanagement
10
Supplier relationship management
10
Markenführung
9
Distribution channel
7
Logistik
7
Vertriebsweg
7
Beziehungsmarketing
6
Brand image
6
Logistics
6
Markenimage
6
Nachhaltigkeit
6
Relationship marketing
6
Theorie
6
Brand
5
Consumer goods marketing
5
Firm performance
5
Innovation
5
Konsumgütermarketing
5
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English
5
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Kellner, Florian
2
Bressolles, Gregory
1
Busch, Andreas
1
Bündgen, Karolin
1
Claren, Saskia
1
Dent, Michael M.
1
Frank, Sarah
1
Gimeno-Arias, Fernando
1
Hesse, Andreas
1
Igl, Johannes
1
Naser Valaei
1
Otto, Andreas
1
Sajad Rezaei
1
Santos-Jaén, José Manuel
1
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Logistics research
2
Asia-Pacific journal of business administration
1
International journal of physical distribution and logistics management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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1
Using PLS-SEM for assessing negative impact and cooperation as antecedents of gray market in FMCG supply chains : an analysis on Spanish wholesale distributors
Gimeno-Arias, Fernando
;
Santos-Jaén, José Manuel
- In:
International journal of physical distribution and …
53
(
2023
)
7/8
,
pp. 718-742
Persistent link: https://www.econbiz.de/10014331840
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2
Indispensable components of creativity, innovation, and FMCG companies' competitive performance : a resource-based view (RBV) of the firm
Naser Valaei
;
Sajad Rezaei
;
Bressolles, Gregory
;
Dent, …
- In:
Asia-Pacific journal of business administration
14
(
2022
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012797564
Saved in:
3
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
4
Understanding the robustness of optimal FMCG distribution networks
Kellner, Florian
;
Otto, Andreas
;
Busch, Andreas
- In:
Logistics research
6
(
2013
)
4
,
pp. 173-185
Persistent link: https://www.econbiz.de/10010223125
Saved in:
5
Estimating the effect of changing retailing structures on the greenhouse gas performance of FMCG distribution networks
Kellner, Florian
;
Igl, Johannes
- In:
Logistics research
4
(
2012
)
3/4
,
pp. 87-99
Persistent link: https://www.econbiz.de/10009529061
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