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~subject:"Field experiment"
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Field experiment
Music
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Musik
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Consumer behaviour
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Konsumentenverhalten
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Music industry
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Musikwirtschaft
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Background music
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Werbewirkung
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Einzelhandel
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Advertising effectiveness in radio
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Arousal
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Atmospheric cues
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Brand-fit music
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Gender
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Job satisfaction
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Spokesperson's gender
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background music
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Daunfeldt, Sven-Olov
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Moradi, Jasmine
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Rudholm, Niklas
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Öberg, Christina
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HFI Working Paper
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Effects of employees' opportunities to influence in-store music on sales: Evidence from a field experiment
Daunfeldt, Sven-Olov
;
Moradi, Jasmine
;
Rudholm, Niklas
; …
-
2019
might want to limit their opportunities to influence the
background
music
in stores. …
Persistent link: https://www.econbiz.de/10012666059
Saved in:
2
Effects of employees' opportunities to influence in-store music on sales : evidence from a field experiment
Daunfeldt, Sven-Olov
;
Moradi, Jasmine
;
Rudholm, Niklas
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012434315
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