Hoffmann, Arvid O.I.; Franken, Heiner; Broekhuizen, … - In: International Journal of Bank Marketing 30 (2012) 2, pp. 102-127
Purpose – The paper aims to identify which factors determine (German) retail banking customers' intention to adopt a new remuneration system for financial advice. The new system is a pay‐per‐use advisory model that supersedes existing commission‐based advisory approaches....