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~subject:"Finanzdienstleistung"
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Search: person:"Sese, Francisco Javier"
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Finanzdienstleistung
Beziehungsmarketing
21
Relationship marketing
21
Consumer behaviour
16
Konsumentenverhalten
16
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Fundraising
6
Service quality
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Customer value
5
Kundenwert
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Mobile communications
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Mobilkommunikation
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Customer profitability
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Distribution channel
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Financial services
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Lieferantenmanagement
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Marketing management
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Marketingmanagement
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Supplier relationship management
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Vertriebsweg
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B-to-B-Marketing
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Business-to-business marketing
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Kundenbindungsprogramm
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Loyalty program
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Nonprofit organization
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Nonprofit-Organisation
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Spain
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Spanien
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Switching behaviour
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financial services
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Advertising
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Beschwerdemanagement
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CSR
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Sesé, F. Javier
4
Cambra-Fierro, Jesús
2
Melero-Polo, Iguácel
2
Gao, Lily
1
Kamakura, Wagner A.
1
Melero-Polo, Iguacel
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Patrício, Lia
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Polo-Redondo, Yolanda
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Journal of service research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of service research : JSR
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ECONIS (ZBW)
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Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
2
Channel habits and the development of successful customer-firm relationships in services
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Patrício, Lia
- In:
Journal of service research
23
(
2020
)
4
,
pp. 456-475
Persistent link: https://www.econbiz.de/10012391608
Saved in:
3
Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 276-290
Persistent link: https://www.econbiz.de/10011665396
Saved in:
4
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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