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~subject:"Firm performance"
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Firm performance
Consumer behaviour
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Viral marketing
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a group strong
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Liu, Hongfei
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Babu, Mujahid Mohiuddin
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Journal of business research : JBR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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The more the better vs. less is more : strategic alliances, bricolage and social performance in social enterprises
Liu, Wentong
;
Kwong, Caleb
;
Kim, Young Ah
;
Liu, Hongfei
- In:
Journal of business research : JBR
137
(
2021
),
pp. 128-142
Persistent link: https://www.econbiz.de/10012665697
Saved in:
2
Impact of market orientation on firm's customer-based performance : the moderating role of employee orientation
Babu, Mujahid Mohiuddin
;
Liu, Hongfei
;
Jayawardhena, Chanaka
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 662-692
Persistent link: https://www.econbiz.de/10012178421
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