Hermawan, Iwan; Suharnomo; Perdhana, Mirwan Surya - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 380-391
The creative economy paradigm emphasizes the importance of ideas and intellectual property as an entrepreneurial prerequisite for being able to survive in fierce global competition. Today, an entrepreneur is required to create products with unique differences in power over competitors to stay...