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~subject:"Firmenimage"
~subject:"Markenführung"
~subject:"Marketing theory"
~type_genre:"Collection of articles of several authors"
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Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
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2
Brand and corporate branding : theory and emerging context
Abimbola, Temi
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009572913
Saved in:
3
Corporate branding
Melewar, T. C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009567649
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4
Special section on extending service-dominant logic
In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 217-294
Persistent link: https://www.econbiz.de/10009007608
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5
Political marketing
Harris, Phil
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008647122
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