//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Firmenimage"
~subject:"Markenimage"
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European journal of marketing : EJM"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Markenimage
Retail trade
Consumer behaviour
348
Konsumentenverhalten
347
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Großbritannien
112
Brand image
107
Beziehungsmarketing
95
Relationship marketing
95
United Kingdom
85
Marketing
80
Brand
70
Markenartikel
70
Advertising effects
69
Werbewirkung
69
USA
66
United States
66
Werbung
66
Advertising
64
Customer satisfaction
59
Kundenzufriedenheit
59
Theory
48
Einzelhandel
45
Theorie
44
Innovation
42
Emotion
39
Dienstleistungsqualität
37
Service quality
37
Internet marketing
36
Online-Marketing
35
Marketing theory
33
Marketingtheorie
33
Viral marketing
33
Virales Marketing
33
Corporate reputation
29
Personality psychology
29
more ...
less ...
Online availability
All
Undetermined
51
Type of publication
All
Article
169
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
171
Aufsatz in Zeitschrift
171
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
171
Author
All
Balmer, John M. T.
5
Roper, Stuart
5
Melewar, T. C.
4
Aspara, Jaakko
3
De Chernatony, Leslie
3
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Balmern, John M. T.
2
Brown, Stephen
2
Buil, Isabel
2
Büttner, Oliver B.
2
Davies, Gary
2
Fernie, John
2
Florack, Arnd
2
French, Alan
2
Guèvremont, Amélie
2
Göritz, Anja
2
He, Hongwei
2
Kitchen, Philip J.
2
Lee, Wai Jin
2
Leeflang, Peter
2
O'Cass, Aron
2
Orth, Ulrich R.
2
Pappu, Ravi
2
Quester, Pascale G.
2
Round, Griff
2
Samuelsen, Bendik Meling
2
Sharma, Piyush
2
Smith, Gareth
2
Sok, Phyra
2
Spry, Amanda
2
Tikkanen, Henrikki
2
Tseng, Timmy H.
2
Abratt, Russell
1
Aldás-Manzano, Jaoquín
1
Alexander, Andrew
1
Alexander, Nicholas
1
Alpert, Frank
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
171
Source
All
ECONIS (ZBW)
171
Showing
41
-
50
of
171
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Why familiar brands are sometimes harder to remember
Stocchi, Lara
;
Wright, Malcolm
;
Driesener, Carl
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 621-638
Persistent link: https://www.econbiz.de/10011574494
Saved in:
42
Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona Joy
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
Saved in:
43
Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan
;
Bondesson, Niklas
;
Melin, Frans
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
Saved in:
44
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
45
Corporate misconduct and the loss of trust
Davies, Gary
;
Olmedo-Cifuentes, Isabel
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1425-1447
Persistent link: https://www.econbiz.de/10011609144
Saved in:
46
Sociocultural brand revitalization : the role of consumer collectives in bringing brands back to life
Närvänen, Elina
;
Goulding, Christina
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1521-1546
Persistent link: https://www.econbiz.de/10011609194
Saved in:
47
Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia
;
Melnyk, Valentyna
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
Saved in:
48
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
49
Brand selfies : consumer experiences and marketplace conversations
Presi, Caterina
;
Maehle, Natalia
;
Kleppe, Ingeborg Astrid
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1814-1834
Persistent link: https://www.econbiz.de/10011617026
Saved in:
50
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->