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~subject:"Firmenimage"
~type_genre:"Aufsatz im Buch"
~type_genre:"Mikroform"
~type_genre:"Ratgeber"
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Firmenimage
Promotional materials
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Flüchter-Zähringer, Gesa Aletta
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Santulli, Francesca
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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ECONIS (ZBW)
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Tourist brochures as a means to convey corporate image : the analysis of a case study in a rhetorical perspective
Santulli, Francesca
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 371-389)
.
2011
Persistent link: https://www.econbiz.de/10009011222
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Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
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1998
Persistent link: https://www.econbiz.de/10001355524
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