//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Firmenimage"
~type_genre:"Hochschulschrift"
~type_genre:"Mikroform"
~type_genre:"Ratgeber"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbegeschenk"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Promotional materials
51
Werbemittel
51
Deutschland
25
Germany
24
Theorie
21
Theory
21
Werbewirkung
9
Advertising effects
8
Psychology of advertising
7
Werbepsychologie
7
Hörfunkwerbung
6
Radio advertising
6
Marketing
5
Werbung
5
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
4
Marketingmanagement
4
Schweiz
4
Switzerland
4
Advertising planning
3
Competition law
3
Expert system
3
Expertensystem
3
Gestaltung
3
Product placement
3
Sales promotion
3
USA
3
United States
3
Verkaufsförderung
3
Werbeplanung
3
Wettbewerbsrecht
3
Advertising
2
Communication
2
Computerized method
2
Computerunterstützung
2
Einzelhandel
2
Handelsbetrieb
2
KMU
2
Kommunikation
2
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Hochschulschrift
Mikroform
Ratgeber
Aufsatz im Buch
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
Case study
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Thesis
1
more ...
less ...
Language
All
German
1
Author
All
Flüchter-Zähringer, Gesa Aletta
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
-
1998
Persistent link: https://www.econbiz.de/10001355524
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->