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Firmenimage
British Airways
27
Großbritannien
23
United Kingdom
22
Airline
20
Fluggesellschaft
20
Air transport
7
Luftverkehr
7
Privatisierung
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Privatization
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Deutsche Lufthansa <Köln>
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Luftverkehrspolitik
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Organisatorischer Wandel
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Organizational change
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Corporate reputation
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Deregulation
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Gewerkschaft
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Human Resource Management
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Iberia <Madrid>
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Luftverkehrsberufe
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Personalmanagement
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Singapore Airlines
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Balmer, John M. T.
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Greyser, Stephen A.
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California management review
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Corporate brand and corporate reputation
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ECONIS (ZBW)
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Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
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2
Aligning identity and strategy : corporate branding at
British
Airways
in the late 20th century
Balmer, John M. T.
;
Stuart, Helen
;
Greyser, Stephen A.
- In:
California management review
51
(
2008/09
)
3
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
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